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Until a few weeks ago, Tim Edwards was just another one of the men begging for change at a busy Houston underpass, ignored by most drivers who sped on past without a glance.

Now, thanks to an Internet marketing campaign and unlikely allies, Edwards has become the human face of homelessness to thousands of online viewers drawn to his Web site by its deliberately controversial name — Pimp This Bum.

During regular Webcasts, dozens of visitors to http://www.pimpthisbum.com/ ask questions about Edwards' life and his slow fall from office manager with a home, a car, and a future to an outcast short of hope and with little prospect of help.

The Web site also is a venue where visitors can donate money, services and goods to help Edwards yank himself out of homelessness.

Some homeless advocates say it makes Edwards a victim of exploitation, but the organizers say that edgy tone is what makes the project succeed.

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