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A nude model resembling the Virgin Mary on the cover of the Mexican edition of Playboy Magazine has prompted the US firm to apologise. The cover shows a model wearing nothing but a white cloth over her head and breasts. She is standing in front of a stained glass window with the cover line, "We Love You, Maria" in Spanish - the model's name is Maria Florencia Onori.

The Virgin of Guadalupe, said to have appeared to a sixteenth century Indian peasant, is Mexico's most revered Roman Catholic figure. An annual pilgrimage to a Mexico City basilica dedicated to her is one of the world's largest religious events.

In a statement, Chicago-based Playboy Enterprises Inc said the Mexican edition of the magazine is published by a licensee, and the frim did not approve the cover. While Playboy Mexico never meant for the cover or images to offend anyone, we recognise that it has created offence, and we as well as Playboy Mexico offer our sincerest apologies.

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