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If Google delivers useless search results, just erase them and you won't see them again. That's possible under a new system Google Inc. unveiled Thursday. Hoping to give its search engine a more personal touch, Google now lets users reshuffle results so their favorite Web sites get top billing and disliked destinations get discarded the next time they enter the same request.

It marks the first time that the Internet's most popular search engine has allowed its audience to alter the order of search results.

Although the revisions won't affect Google's closely guarded formulas for ranking Web sites, the Mountain View-based company isn't ruling out eventually tapping into collective wisdom of the crowds to tweak its Internet-searching algorithms.

For now, Google simply wants to make specific sets of results more useful to each individual that comes to its search engine, said Marissa Mayer, who oversees the company's search products. Users will have to have a personal login to take advantage of the editing feature.

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